Loading... Please wait...


The Most Effective Car Wash Advertising Strategies

Posted by Ray G. - Branding specialist/graphic designer at LookOurWay who has worked in multiple industries including printing, packaging & labeling and graphic design. He holds a BFA from Academy of Art University. on

A combination of offline and online car wash advertising is an effective way to drive business. Car wash operators may want to focus on building local loyalty before expanding the regional presence of a business online. Keep your promotional budget and target customer base in mind as you consider the following car wash advertising ideas.

Local Offline Car Wash Advertising

One of the best ways to attract new local customers  is to catch the eyes of those driving by. Even if a potential customer does not stop by as soon as they see your car wash, he or she may make a mental note that car cleaning services are available at a convenient location.

Outdoor advertising is an obvious choice to bring attention to your locale. Asdie from your main sign, you should choose car wash signs like vinyl banners with a custom message and logo or car wash feather flags that can be placed on the side of the road or on your building's property.  Opt for bright and distinctive colors and bold fonts that are easily read from a distance.  You may also want to splurge a little on car wash air dancers or a giant car inflatable to go that extra mile. 

Advertise at local sports events, sponsor a little league team, or work with charities, getting involved in your community helps out the area you are in with the added benefit of boosting name recognition and sentiment. Teaming up with surrounding businesses can also stimulate business. Reach out to commercial fleet operators, rental car agencies, or used car dealerships to obtain new bulk clients. Draw more individual customers by supplying coupons to a variety of vehicle-related locations:

  • Auto parts stores
  • Auto repair shops
  • Car dealers
  • Oil change locations
  • Gas stations
  • Tire stores

Contact your local cable provider and see if they provide any affordable packages for small businesses. When you first open or when you want a boost int he busiest seasons, hyper-local targeted commercials can be affordable and high impact on television. 

Offer a one-time discount or complementary service to customers who bring in promotional materials. Car wash operators may also want to start a loyalty program with the goal of reaching a retention rate between 15% and 20%. Incentivize repeat visits and referrals with membership bonuses, discounts, or gift certificates.

Try to focus offline advertising on the clientele you want to have. Promoting concierge services such as hand-washing and detailing or environmentally-friendly cleaning products and processes can bring in different customer bases. Factor in the average income of the surrounding area and whether you also want to attract destination traffic. 

Targeted Online Advertising

Advertising online is the best way to increase your visibility. Online car wash advertising is an easy way to get the word out about specialty services. Operators can promote cleaning services for sports cars, luxury vehicles, or larger trucks. In addition to a website with locally-focused search engine optimization, car washes should also use social media. A business page can make it easy to schedule special events for charity or cleaning classic cars.

Social media makes it easy to connect with repeat customers and stimulate referrals. Encourage customers to share before and after images and repost this content on your feed. As you build a base of followers, you can also use these platforms to run contests or introduce specials to bring in more business during slower periods. In addition to sharing updates, social media is also useful for attracting new customers. You may want to broaden your follower base by sharing useful information such as car care tips or notifications about automotive events.

Make the Most of Maps and Reviews

Car wash operators should also make the most of a business's presence in map and navigation applications and ensure your average review is high enough to stand out among other car wash locations. Online directory pages are good places to describe the amenities a car wash offers. If you are located near a store where customers can shop while their car gets cleaned, you should point this out. Car wash operators can also draw attention to the features of a lobby, such as free wireless internet and possibly even a convenience station.

You may also want to offer incentives for positive customer reviews, such as a free bonus service during a future wash. This can help you raise the average rating of a car wash, which may boost your standing on regional web searches and in location-based rankings. Try to respond positively to middling or poor ratings and offer a discount on future services.

The online advertising and physical presence of a business should be mutually reinforcing. Make sure the color scheme of your online and offline promotions correspond to build brand identification. A new customer may have an easier time locating a car wash with familiar car wash signs and eye-catching displays, such as a car wash air dancer.

Unify an Advertising Strategy

All of these car wash advertising ideas can be more effective than mass mailers. It is crucial to determine who your ideal customers are, or several demographics you would like to serve, and target offline and online advertising toward this audience. The most important component of an advertising strategy is to find ways to lock in the loyalty of your most frequent customers. This can result in repeat business and increase the likelihood of positive reviews and referrals. Make sure that offline and online methods are complementary for the best results.

View Comments

Custom Canopy Tents: A Must-Have for 2019

It's a new year, and you're likely looking for new ways to connect with the public and reinforce your brand identity with customers both new and existing. Perhaps you plan to attend some sort of trade event or sponsor an activity and are seeking a way to increase visibility. An affordable, portable  custom canopy tent allows to you bring your [...]

Read More »

Spread the Love with Valentine’s Day Air Dancers®

Do you know why we celebrate Valentines Day? Of course we want to have an excuse to show others how much we care, but where did the concept actually come from... There are many theories and stories about the origin of Valentine. The truth is unknown, but all of the theories describe a romantic and sympathetic hero. [...]

Read More »

How to Promote an Open House

Open houses play a vital role in the real estate buying and selling process. Almost 10% of home sales result directly from buyers finding out about a property from open house signs alone¹. Even though people often search for homes online, the majority of the market will make it to a home via other means and they [...]

Read More »

What You Need for Solid Trade Show Displays in 2019

A new year brings new opportunities for your business. One of the best opportunities are trade shows for your industry. You may be new to the world of trade shows, so what do you need to compete with the veterans? Any trade show booth needs to impress potential clients. From custom table covers to retractable banners, [...]

Read More »

Custom Window Shades or Custom Window Decals for Businesses: Which Do More for You?

One of your most valuable advertising assets may be right in front of you without even realizing its potential: the windows of your store or office. The wide area and visibility of your storefront windows make them the perfect medium to convey messaging. Whether on foot or on the road, custom window shades and custom [...]

Read More »

Essentials for a Professional Business Presence at Sponsored Events

When showcasing your business at a sponsored event, such as a festival, charity, walk, marathon or any other occasion, there are steps you can take to look professional and well-presented. You’ll also want to create as much brand awareness as possible to take advantage of the extra exposure from the event goers. These events are a great opportunity [...]

Read More »

​8 Incredibly Large Christmas Decorations You'll Want This Holiday Season

Are you thinking about adding to your holiday decoration arsenal this year? Why not go big or go home (or even better, go big at home)? Large outdoor Christmas decorations are fun, unique and leave people talking about your holiday decorations for years to come. If you’re a business owner, large commercial Christmas decorations are actual a fantastic marketing [...]

Read More »

How to Increase Foot Traffic to Your Store with Low Cost Outdoor Advertising

If you’re a small business owner or franchise owner, you not only dedicate your time into the company every day, but most likely your own capital too. You may feel like there’s more that you could do to market and bring in new customers. Even if you have a product or service that provides tremendous [...]

Read More »

How to Make Your Next Corporate Event Unforgettable

New and exciting corporate event planning ideas are always in demand. With creativity, hard work and organized planning, corporate events can be transformed from a lackluster, uninspired occasion into a spectacular party where attendees get the experience what you intended. It may be hard to believe but even a business event can be unforgettable [...]

Read More »

Questions & Phone Orders

Questions & Phone Orders

2459 Lombard Street,
San Francisco, CA 94123
Call us: (866) 586-3888
Monday-Friday 8:00am - 5:00pm PT

Shop with Confidence

Shop with Confidence

We utilize ssl encryption/security to safeguard all transactions and customer information on

30 Day Moneyback Guarantee

Live chat customer service

Monday-Friday 8:00am - 5:00pm PT

Click here to chat

Back to Top