​7 Ways To Advertise Your Business for the 4th of July

​7 Ways To Advertise Your Business for the 4th of July

Posted by Ray G. - Branding specialist/graphic designer at LookOurWay who has worked in multiple industries including printing, packaging & labeling and graphic design. He holds a BFA from Academy of Art University. on 30th May 2019

4th of July Advertising Ideas 

When you were a kid, summer was an important time when school was out and you played outside all day. The warmer months can be equally crucial for business owners, since potential customers often spend their disposable income on vacations, home improvements and other goods or services. As the owner of your own company, it’s a good idea to harness summer’s potential by taking advantage of holidays. No matter if you choose to set up a giant inflatable eagle or plaster your business with American flags, here are seven ways to advertise your business on Independence Day.

1. Run Special Discounts

Customers are always on the lookout for a bargain, and a federal holiday is an ideal opportunity to lure new clients in through your doors. Deck your business from top to bottom with American flag banners and set some special discounts to entice first-time visitors. If you can show an ability to provide quality goods and services to your clients, it will be that much easier to convince patrons to make a return trip during other times of the year.

2. Sidewalk Sales

Summer inspires people to get outside, so why not take that same approach to your business? If you have access to a large portion of sidewalk in front of your location, set up a few racks and let customers browse and make purchases while basking in the warmth of natural sunlight. The outdoor sale is a good tactic, but you’ll also want to make an effort to increase visibility, especially if your sidewalk isn’t easy to see from the street. Put a few 4th of July American flag inflatable dancing guys out by your driveway and curious motorists could quickly become potential customers.

3. Host a Cookout

People like discounted products, but nothing gets visitors through the door faster than free food. Many of your friends and neighbors will celebrate Independence Day with backyard barbecues, and you can do the same at your business. Break out the grill and throw some hamburgers, hot dogs and veggies over the coals until that unmistakable scent starts wafting through the air. You can further accentuate the proceedings by decorating with American flag feather flags, and don’t forget the chocolate, marshmallows and graham crackers so you can make s’mores for the kids.

4. Take Your Show on the Road

Many towns take advantage of beautiful summer weather by holding street fairs and other outdoor events. As a member of the local business community, these gatherings could afford you the opportunity to market your company to potential customers who might not otherwise drive by your location. Once you’ve secured a booth in a prominent location, set up a few fireworks signs to get the attention of your new future clients. You could also break out an over-sized inflatable to further attract visitors if the festival allows it.


5. Partner With a Local Charity

People often associate generosity with winter celebrations, but there’s no reason why you can’t get in the holiday spirit and raise money for charity on Independence Day. Find a local organization that raises funds for military families or partner up with your regional blood bank to create a promotion that benefits both groups. Entice your customers by offering a special discount on your products for anyone who chooses to make a donation.


6. Get Active on Social Media

An active presence on social media should be part of your strategy all year, but you should definitely ramp it up when potential clients have time off due to government holidays. Post photos or go live with streaming video so followers can see your business decorated with the patriotic flair that only comes from red, white and blue.


7. Sponsor Local Celebrations and Events

It takes money to put on a special event, and communities often look to local companies for sponsorships as a way to offset costs. If your business is in the position to help pay for one of your town’s most beloved gatherings, it could go a long way to engender a positive reputation with everybody who attends. When it comes to the 4 th of July, there are a few iconic outings residents always hope to see:

  • Parades
  • Fireworks displays
  • Concerts

As the sponsor for one of these events, you’ll be able to advertise your business to captive audience members who are there to express their patriotism. Set up a company tent at the gathering and hand out coupons or samples with your company’s contact information so you gain visibility with potential customers.

Honor the Red, White and Blue

These are just a few of the ways you can market your business for Independence Day, but don’t hesitate to let your creativity run wild. Even if you do something as simple as setting up 4 th of July sale signs in front of your business, you’ll attract the attention of curious shoppers who are on the hunt for the next great bargain.