How to Drive Foot Traffic to Your Store

How to Drive Foot Traffic to Your Store

Posted by Ray G. on 16th Mar 2020

Every day, hundreds or even thousands of pedestrians and motorists travel past your store. Catching their attention among the many distractions of modern day life can seem like a challenge. Luckily, there are a variety of strategies you can use to drive foot traffic into your store and grow your customer base. Here's our guide to the top three ways to attract more customers.

1. Use Banners to Promote Special Deals

Everybody loves a promotion like a clearance event or holiday sale. Offering your products or services at discount prices will drive both loyal and new customers into your store to take advantage of the savings. You can also try offering one-day sales on certain items. Adding a time qualifier creates a sense of urgency in passersby and will encourage them to take a look at what you have to offer.

How do you get the word out about your sales? Custom vinyl banners are an eye-catching way to market your sale and attract potential customers. Use bright red and yellow colors to communicate your most urgent and relevant marketing messages and get noticed.

2. Advertise Your Products or Services With Feather Flags

Feather flags are one of the most effective and budget-friendly ways to advertise your business and attract attention. These promotional materials are especially effective at catching the eye of passing motorists. You can use feather flags to generate more visibility about your products or services, promote an ongoing sale, mark the entrance to your location and share key promotional information.

Best of all, feather flags come in a range of sizes, shapes, colors and designs. Choose from a variety of messages, or  customize your feather flags with your logo and unique messaging. Catching a customer's eye with a bright-colored feather flag is a sure way to draw them into your store.

3. Use Eye-Catching Signage

If you're located along a busy sidewalk or in a downtown area, you want to compel passersby to walk into your store. Sidewalk signs and other forms of signage are an effective way to make a first impression on potential customers. From plastic A-frame signs in a variety of bright colors to chalkboard and wind-resistant signs, you have a wide range of options to fit your needs.

Use easy-to-read, changeable letters or apply your artwork or calligraphy skills to create designs on dry erase or chalkboard signs. You can even capture your brand's messaging with custom signage. With sidewalk signs, you can communicate an ongoing sale, advertise new inventory or capture attention with a witty message. Whatever you promote on your sign each day, pedestrians are sure to stop and take notice.

Shop LookOurWay and Submit a Custom Design Request

At LookOurWay, we are your source for promotional advertising solutions. Generate more foot traffic with our range of banners, signs, flags and more, all customizable with your unique message or logo. We offer competitive prices on all our products and have quick turnaround times on custom design requests.

Ready to drive more foot traffic to your business? Shop our online inventory, and contact us to submit a design request today!