Without a doubt, opening and operating your own franchise offers several benefits. In order to successfully reach and engage current and prospective customers, though, you need to make sure you have an effective marketing plan in place.
To help you expand your customer base and gain recognition in your market, we put together a few franchise marketing tips that will help you grow your business and increase revenue.
5 Tips on Marketing Your Franchise
No matter the industry or size of your franchise, there are several ways you can create an effective, well-planned marketing program that delivers results.
1. Deliver Consistency
Because you are part of a franchise, you already have a strong brand identity. To differentiate your franchise, you can incorporate unique marketing elements to make it your own. It's important to keep in mind that you still want to stay consistent with the overall brand as well as your own marketing identity so your customers understand who you are and what they can expect from your franchise.
2. Create Local Listings
Now that you've opened your franchise, you want customers to be able to easily find your business. There are a variety of online directories that you can use. Try these options and see what works best for your audience:
- • Google My Business
- • Yelp
- • Facebook business pages
- • Yellow Pages
3. Incorporate Content Marketing
Content marketing is an effective way to build your online presence. Blogs, which are one form of content marketing, can help you reach your target audience while providing them with relevant content. Along with delivering engaging content, blogs can also help your franchise's rankings. Publishing optimized content, testimonials and campaigns can increase the chances that your business will show up at the top of the search results.
4. Connect Through Social Media
Using social media, such as Facebook, Instagram, Twitter or Snapchat, can help you connect with current and prospective customers. No matter which site you use, you'll have endless opportunities to creatively deliver content while reinforcing your brand identity and voice. Social media sites can also deliver detailed insights as well as offer targeted advertising opportunities to grow your reach in your defined market.
5. Take Advantage of Partnerships and Promotions
Partnerships can come in the form of a guest blog post or a sponsored booth at an event. Regardless of the type, though, incorporating partnerships as part of your marketing strategy can help drive traffic to your site and franchise, expanding your reach.
Promotions can also increase your brand awareness and engagement. Whether your franchise incorporates sales or giveaways, promotions help increase excitement and get both current and new audiences interested in what you have to offer.
Invest in Outdoor Advertising to Market Your Franchise
At LookOurWay, we can help your franchise create brand awareness, highlight promotions and sales and increase traffic and revenue through our outdoor advertising products. We've worked with franchises of all types and sizes, offering in-stock and custom solutions designed to meet various marketing needs.
We carry a range of cost-effective outdoor advertising products, including:
- • Air Dancers® inflatable tube men.
- • Signs.
- • Reusable outdoor balloons.
- • Giant inflatables.
- • Feather flags.
- • Canopy tents.
Ready to Start Effectively Marketing Your Franchise?
Start engaging and growing your franchise today by following our marketing tips. Here at LookOurWay, our design team can also help you get started with outdoor advertising to complement your marketing strategy.
We will work with you to choose the best in-stock product based on your needs and budget or design a custom solution based on your specifications. If you're ready to get started, contact us for a free design and a quote today.