Effective marketing is essential for attracting customers to your business and getting the word out about your products and services. If you operate a smaller company, retail store or corporate marketing department with a limited budget, you don't have to spend a fortune on pricey marketing campaigns to reach your objectives. The following inexpensive business marketing tips can deliver an excellent return on your investment.
Creating printed materials such as brochures, flyers, pamphlets or business cards is a good way to get information about your business into the hands of customers and prospects. Printing them in bulk is affordable and produces hundreds or even thousands of pieces you can distribute through a variety of methods — mail, handing them out in person, placing them in coffee shops or on car windshields.
Whenever you complete a transaction with a customer, ask them to provide their email address. Email is a great way to stay in touch with your customers and keep your company in their minds. Use it to send notifications about upcoming promotions or special events, or the latest business developments.
Take advantage of word-of-mouth advertising to help your business grow. Incentivize your existing customers to spread the word about your company by starting a referral program. Offer a small monetary award or free goods or services to individuals who send their friends, family members or business associates your way.
Earned media refers to the use of more cost-effective promotional avenues other than paid media such as telephone or radio advertising. The internet offers an abundance of vehicles for implementing an earned media strategy, such as blogs, online communities and social networks.
Magnetic Car Door Signs
Attaching a sign to your car door enables you to advertise your business wherever you go. Magnetic signs are particularly beneficial if you operate a mobile business such as a delivery service where your vehicle is on the road all day long.
If you're opening a new business or staging a special promotion or event, a feather-shaped flag provides a small, colorful and powerful way to attract passersby. It gives you the flexibility to place it where it will attract the most attention.
These affordable marketing products consist of a long fabric tube attached to an electric fan to produce motion to attract attention. You've probably seen them at retail store openings or car dealerships.
Contact LookOurWay for More Inexpensive Marketing Tips
As a leading supplier of affordable promotional advertising products such as Air Dancers® inflatable tube men, balloons, feather flags and signs, LookOurWay can provide a cost-effective marketing solution that's right for your business. Contact us today for more valuable marketing advice and information about our products. We're also happy to provide a free quote!