Outdoor Advertising for Car Dealerships

Outdoor Advertising for Car Dealerships

Posted by Ray G. - Branding specialist/graphic designer at LookOurWay who has worked in multiple industries including printing, packaging & labeling and graphic design. He holds a BFA from Academy of Art University. on 13th Mar 2019

Outdoor advertising for car dealers

Use These Promotional Tools to Make Your Car Dealership Stand Out

Do you own a car dealership? What has your sales figures looked like, recently? Have you been just barely making the quota, or worse, falling behind? Rather than put more pressure on the sales team, it may be time to reconsider your marketing efforts onsite. What promotional products for car dealerships have you been using to ensure your dealership stands out from the many others that may be on the same street?

Even if you are the only one in your area, it doesn’t hurt to show off some of the amazing deals you have going on throughout the year. You never know how many passersby may truly want or need a car but put off the purchase, because they don’t think they can afford it. So, here are a few promotional items you should consider.

Car Dealership Dancing Inflatable Tube Man

Many customers associate air dancers with car dealerships. This is because car dealerships have been using them for years. They do so because it’s hard to ignore a dancing inflatable tube. It may seem silly at first, and may even inspire a laugh or two, but the important thing is that they noticed your business.

And, they will continue to notice it during their daily commute. One day, they might just come on by.  Car lot air dancers range in height from 6 to 20 feet tall and come in a wide variety of colors and shapes, like a two-legged version or even ones with cars attached.

Auto Dealer Feather Flags

Feather flags are often associated with race tracks and sports cars. This makes them a great addition to your marketing campaign, especially if you have sporty models in your car lineup. These need not be luxury vehicles. Park Dodge Chargers, Chevy Camaros and Jeep Wranglers close by these signs and you are sure to attract the attention of those driving by. Flags come in varied sizes a including 5 ft tall size, a 12 ft size, teardrop shapes and custom designs. Checkered feather flags are a great addition for sporty vehicles or put on a custom message for an event. 

Branded Pop Up Tents

If your dealership is sponsoring an event, remaining visible and accessible is a good idea. After you have parked an eye-catching car or two out in front, simply set up a  custom canopy tent and wait for people to come by and check out what you are offering. Your logo and the car brands you you sell, custom printed on the tent will make you easy to spot—if your potential customers somehow manage to miss the sweet rides.

If you’re expecting a complicated tent setup process, you’ll be glad to know that a quick pin adjustment mechanism makes these tents easy to put up outdoors. The canopy stretches up to seven feet and the point extends up to 10 feet in height. Pair this with branded apparel and your team will look sharp for your customers.

permanent car lot balloons

Reusable Outdoor Balloons

Balloons are usually associated with celebrations. Is your car dealership celebrating something? Here are a few events that are worthy of balloons:

  • Great sales
  • Company anniversary
  • Special holidays
  • Events you sponsor

Car dealership balloons are reusable and will last for roughly six months. They are appropriate for both indoor and outdoor use. Choose different balloon kits to bring color to whatever space you want. 

Giant Inflatables

Giant inflatables are the end all be all to attract more customers to your car sales lot. One of the most iconic is the  car dealership inflatable gorilla. However, this is not your only option. The following are also available pre-made but anything you can think of is an option as a custom inflatable character:

  • Inflatable bald eagle (perfect for Fourth of July!)
  • Inflatable car logos, such as VW, Dodge and Toyota
  • Inflatable giant arches
  • Branded inflatable tents
  • Inflatable costumes
  • Inflatable tunnels
  • Helium blimps
  • Branded LED pillars

Custom or branded options can include your company name, logo and/or the brands of the cars on your lot.

Car Dealership Inflatables

Custom Banners

Getting people’s attention is great! However, it’s also important to send a clear message once you do. This is where banners come in. Banners provide more space for you to communicate with potential customers. This does not always have to be a hard-selling tactic. For instance, you can use  vinyl banners in the following ways as a subtler part of your marketing campaign:

  • Wishing customers happy holidays
  • Showcasing your company logo
  • Welcome people to the area
  • Cracking appropriate jokes
  • Flying an American flag

If you’ve been working hard to increase sales at your car dealership, then we strongly recommend these promotional items. These items will help to bring more customers to your lot and increase your dealership’s wow factor. Now, all you have to do is convince them to make that purchase.