Finding a new way to promote your church can seem like a challenge. Maybe you've used advertising in newspapers and other local outlets in the past, but you're looking for a new way to appeal to a wider demographic. Here's our guide to the top four church promotion ideas to help attract new church-goers to your congregation.
1. Create a Website
Creating a website for free or almost free has never been easier. There are multiple website platforms, like Weebly, Wix and WordPress, that make it easy to design your own website and communicate your church's mission and brand. No need to enroll in any website design courses or hire a specialist — website development platforms are easy to use and provide helpful tips along the way.
Your website can include information such as the history or story behind your church, services you offer throughout the week and landing pages to promote upcoming events. A well-designed website is an excellent way to target a younger audience as well as people from outside of the local area.
2. Develop a Social Media Presence
Once you establish a website, creating accounts on social media platforms is a natural next step. Your website and social media channels can work together to promote content such as photos and videos. On social media, you can update your followers about upcoming events at your church and generate brand awareness. To take the most advantage of social media, put together a quick content calendar and schedule routine posts to ensure your content is seen and reaches as many people as possible.
For example, let's say you're planning an annual event like an Easter egg hunt. You can create an event page on your website where people can register for the event. Then, use social media posts to promote that page and encourage your followers to sign up.
3. Use Word of Mouth
The most timeless method of advertising is arguably still the most effective: word of mouth. Talking to friends, neighbors and fellow parishioners about your ministry and asking them to spread the word is a cost-effective way to promote your church.
The trick is to give people something to talk about! Using your online presence to generate buzz around church events will help you get people talking and win a bigger audience.
4. Design Custom Promotional Materials
There are a variety of promotional materials you can use to help promote your church's mission, schedule and special events. Use signs and banners to attract the attention of passing motorists and pedestrians. If you're hosting an event at your church, use branded canopy tents to generate curiosity and brand recognition. Handing out branded cards to parishioners or having a T-shirt sale can also help inform community members about your ministry.
Do you hold special events at your church every year? Signs, flags and other promo products can help get the word out about Christmas plays, Easter egg hunts, dinners, block parties and more.
Shop LookOurWay and Submit a Design Request Today
LookOurWay can help you design promotional materials that reflect everything that makes your church unique. We carry a variety of products to inform, entertain and create conversations. Shop our online inventory, and feel free to contact us today to request a custom product design mockup to help spread the word about your church.