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What You Need for Solid Trade Show Displays in 2019

What You Need for Solid Trade Show Displays in 2019

Posted by Ray G. - Branding specialist/graphic designer at LookOurWay who has worked in multiple industries including printing, packaging & labeling and graphic design. He holds a BFA from Academy of Art University. on

A new year brings new opportunities for your business. One of the best opportunities are trade shows for your industry. You may be new to the world of trade shows, so what do you need to compete with the veterans?

Any trade show booth needs to impress potential clients. From custom table covers to retractable banners, there are numerous items that can take your trade show display game to the next level. Here are just a few of the ways to accomplish a professional presence at your next event.

Make Your Trade Show Display Booth Eye Catching and Memorable

When people walk by your booth, they should be able to instantly know the name of your company and what you are offering. A custom trade show display is essential. Trade show backdrops, custom table covers, and retractable banners are the essentials for a basic trade show booth. While there are plenty of ready made displays, you really need to opt for customized options. Personalized trade show displays stand out and show you are professional and have taken the time to invest in this trade show and the person considering your business.

Host Surveys or Games

Another great way to get attendees to come to your booth is to give people something to take home. Instead of merely handing out brochures, you can host a fun game. One tried-and-true option is to have a big wheel at your booth. People spin the wheel, and they win a prize based on where the arrow lands. Now that you have drawn people in, you can sell them on your products. If you cannot invest in a wheel, then you can host a trivia contest where you test people’s knowledge about your industry.

Have Great Promotional Items

Attendees will view your booth much differently depending on the items you hand out for free. It is commonplace for booths to hand out free pens or stress balls. Those items do not really cut it anymore. If you are there to promote an electronics store, then you should consider hosting a raffle where you give out free speakers.

Demonstrate Your Products

When people look at your booth, they are asking themselves, “Why should I do business there?” You can answer this question much more easily by having the primary product you want to sell available for people to test. In the event your business wants to sell VR systems, then you need to allow people to test it out. This involves having a space large enough where people can sit and test it out.

Create an Email List

Customers may not be willing to buy something from you right then and there, and that is okay. You want to build upon the relationships you began at this trade show. You should ask people to stop by to leave their name and email address. An email list is a valuable asset to any business, so you can stay in touch with people and promote your latest products. You could also have a bowl out where people can leave their business cards.

Look Professional

It is vital to remember that you are as much a part of the booth as the banner. You need to look your best before going to the booth for the day. Depending on the venue, wear nice business dress or custom polos with your logo or other attire with your branding on it. You also want to bring plenty of snacks and water to stay energized. You want to greet every single person with a smile and enthusiasm. Depending on your strategy you could invest in a podium you can stand behind when speaking to those passing by to make you look knowledgeable and professional.

Stay Active on Social Media

You need to constantly remain active on social media sites, such as Facebook, Instagram and Twitter, all the time. A great way to get content for your social media pages is to take pictures from your trade show booth. Some attendees may already follow you online, and it is important to let them know you are there, too. You can even use hashtags to make your posts easier to find.

Keep the Setup Clean and Simple

While there are many items you need for your booth, it is critical to keep the display simple and easy to follow. You do not want a lot of clutter on your table or banner to where people have no idea what you are selling. When you design custom tablecloths or banners, you should consider hiring a professional graphic designer to make the image simple but effective. It is a good idea to create a few different mock-ups, so you can select the image you believe is best.

There is no shortage of banners, pop up tents and balloons you can have at your booth. There is really no excuse for having a sub-par booth. Look into different brands, such as Step and Repeat, to see which items catch your eye. If you have been disappointed with the results of your trade show booth in the past, upgrade your setup to instantly see a difference. 

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